Have you ever thought of which term you prefer, gambling or gaming? If you do not have that, take a moment to consider that … Now, do you see a difference? Are you more likely to gamble if society calls it gaming? You can play a bingo game or you can play Monopoly. One is for real money and there is play money. Is that the difference? So many questions…
There was a study published last week by the Journal of Consumer Research, which has a consumer preference and the other is considered. Ashlee Humphreys of the Kellogg School of Management, Northwestern University and Kathryn A. LaTour of Cornell University abandoned new publications looking for the language that describes this pastime.
Let’s start with the words gambling, gambling, gambler. The idea of the study is that these words have a negative connotation. When you think of a gambler, do you think of a highroller that spends thousands of Las Vegas tables, or do you think of someone with a problem that you pay for a paycheck? Any fun and exciting aspect of gambling is not existing for those who associate negativity with the word. In fact, it’s not exactly the word. It’s the type of person who is playing, right?
Let’s now look at game, gamer, gaming. Would you be more likely to spoil a game of bingo, poker, slots, roulette or something else under the sun when it was gaming? What does a gamer look like? Is it a technology savvy young man who plays games on Xbox Live or a miracle child who is responsible for the latest realistic computer game?
You do not usually associate games with gambling. A game is something without risk. It’s always something we’ve played strictly for the fun and fun of it. Gambling, on the other hand, means risks. You play with money in the hope of winning a jackpot. Stress, chance and excitement are involved in gambling.
The definition of gaming in the dictionary refers to gambling, while the definition of gambling refers to playing for a valuable result. Are these two words interchangeable in this industry? So let me ask you, are you a gamer or a gambler?